About Us

WHO WE ARE

Growth Mindset Co.

We are a company that believes in every organization’s potential. We believe that growing or improving an organization requires sustainable systems and approaches that reflect their unique environment, people and challenges.

Investing with us is an investment in recovered time and potential. We work with you to allow your organization to connect (or re-connect) with purpose, capacity and joy in the future you envision - that is the moment for us and the magic of what we do here at Growth Mindset Co. 

 

“Life doesn't only shift in monumental times. It also happens in tiny moments. It happens in small decisions that change your life and in little promises you make yourself over and over again, until one day you wake up and you are someone new.”

-KENDEL ROSS

OWNER + FOUNDER

I’m Kendel

I’m going to be your first point of contact with Growth Mindset Co. - when you book a discovery call with us, you get me.

I have been fortunate to have had experiences in life that developed a strong optimism and curiosity about people (check out some of these below). I truly love learning about client journeys and helping organizations navigate new directions. It is my priority to meet organizations where they are and help them develop into their definition of success. I have been in team environments and developing potential in people since I was 10 years old - there is no greater moment for me than witnessing a client’s purpose and potential colliding.

 

Kendel’s Credentials

  • Member of Canadian Women’s National Basketball Team (2005 - 2014)

  • Former Professional Athlete (Portugal & Spain)

  • Former NCAA Division 1 Athlete

    • see player card here

  • Masters of Science in Education and Health Sciences

  • Certified Strength and Conditioning Specialist (NSCA- maintained since 2010)

    • learn more about the certification here

  • Nutrition Coach (Precision Nutrition-2021)

    • learn more about this here

  • Master Health Coach (Precision Nutrition-2022)

    • learn more about this here

  • Board-Certified Health and Wellness Coach (NBHWC-in progress)

    • learn more about this here

  • Certified Youth Wellness Navigator through Rebound

    • learn about Rebound here

  • Certified Youth Well-Being Coach through the Youth Coaching Institure

    • learn more about this here

  • 20+ years working with youth in the Sarnia community

    • Check out my most recent collaboration here and here

  • 15 years of experience doing individual wellness coaching

    • learn more about where this started here

  • 10+ years of experience running workshops for organizations

    • watch a talk I did on leadership for women here

  • 6 years of experience teaching at the college level

    • learn more about the college here

  • Happily accepting challenges for living room dance-offs

“Vulnerability is not weakness, it's our greatest measure of courage. When someone shares their hopes and dreams with us, we are witnessing deep courage and vulnerability. Celebrating their successes is easy, but when disappointment happens, it's an incredible opportunity for meaningful connection. ”

-BRENE BROWN